Projected to reach $21.4 billion by 2027, the vegan beauty market has been considered a niche. Today, our vanity shelves are stocked with cruelty-free labels – thanks to the rising awareness and demand for brand values. Here is how and why the beauty industry is slowly turning to non-animal-based products.
While the clean beauty notion has been around for years, it was truly during the pandemic that consumers turned inwards and began to seek brands that share the same values as them. In a world battling climate change, excessive pollution, and a highly sedentary lifestyle, consumers today hold themselves highly accountable for staying aware of what goes into their favourite products, and eventually on their skin.
WHAT MAKES BEAUTY “VEGAN”?
Much like the vegan diet suggests, vegan beauty is that containing no products derived from animals. The terms cruelty-free and vegan often go hand-in-hand, but it is to note they can’t be interchangeable. Where vegan signifies no animal products have been used in production, cruelty-free denotes the same product has not been tested on any animals.
(Fun fact: the first vegan beauty product can be traced back to 1990 when luxe beauty brand Estee Lauder decided to omit animal products in its formulations.)
Honey, gelatin, glycerin, and retinol are some common ingredients omitted from the vegan beauty shelf. Plant-based alternatives are taking over animal byproducts, and where they don’t, research is doing a commendable job of producing these eco-friendly counterparts.
WHY IS VEGAN BEAUTY NEEDED?
- It is subtle for all skin types. Vegan products are well known for being less aggravating on the skin with more efficiency.
- It is eco-friendly. By reducing the strain on its environment, the vegan beauty industry directly helps conserve the crippling environment with less greenhouse gas emissions.
- Supports animal welfare. Lest we say more?
You can take a walk through any major beauty section and be delighted to find not only vegan but plant-based and traditional beauty ingredients in their collections. Where science has its own place in the industry, today the brand value lies in non-animal-based and byproduct formulations. This rising concern for the conservation of the environment is no longer gone unseen.
Beauty giants such as Target, Sephora, and Ulta Beauty are all compliant with this new age of beauty and makeup. Further brands like The Ordinary, Kylie Cosmetics, Milk Makeup, E.L.F Cosmetics, Pai Skincare, Cake Beauty, and many many more are now cult-chosen worldwide for their 100% vegan selections!
A completely conscious beauty dream may still be that – a dream – but the dots are being connected and will soon be a turnover for both brands and consumers. A revolution awaits.
Established in Vancouver, Canada, the Yoga Health Expo 2022 will be a one-day festival celebrating the joys of good well-being through a holistic approach to the Yogic way of life including Yoga, Veganism, and Vegetarianism in our lifestyle. The celebration shall welcome famous yoga teachers Vancouver, interactive yoga classes Vancouver and a platform for vegan products and vegan food Vancouver.
For more information on our upcoming International Yoga Festival & Health Expo, please visit: https://yogahealthexpo.com/
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