Veganism is becoming a new normal in most of the part of the world. The growing ethical intellectuality among people to save the animals from horrendous torture and to treat every sentient being equal have transformed the human minds to change themselves into vegan. According to GlobalData, the number of vegan consumers in U.S. increased from 1% to 6% between 2014 and 2017. A lot of renowned celebrities like Natalie Portman, Beyoncé, Bill Clinton and Ariana Grande are vegan and have influenced the crowd by showing their vegan lifestyle openly.
The increase in vegan consumers has shown the remarkable rise in vegan economy in the world. Sales of vegan alternatives to meat, cheese, milk and eggs increased 17% over the previous year, while overall U.S. food sales rose only 2%, as indicated by information from Nielsen and the Good Food Institute (Forgrieve, 2018). Animal-based alternatives sales expanded by 451% in the European market in the four years to February 2018(University of Hohenheim, 2018). According to a new research by the world’s largest job site Indeed reveals, job postings with the word vegan in the title have nearly increased four times in just three years. The worldwide vegan food market size was valued at USD 12.69 billion in 2018 and is projected to extend at a CAGR of 9.6% from 2019 to 2025(Grand View Research, 2019).
San Francisco-based vegan seafood startup New Wave Foods declared it has raised $18 million in a Series A financing round to quicken its central goal of decreasing the worldwide seafood industry. The world-famous music-artist, Rihanna has recently invested in a vegan cookie brand, Partake Foods. Starbucks is expanding its vegan options in their environment-friendly menu. Mitsubishi is planning to introduce cultured meat in Japan. We can find a lot of such examples. Therefore, veganism is the new evolution that will eventually increase the vegan economy to make the world a slaughter-free and cruelty-free place.
Aditya Tawatia
Founder- Yoga & Health Expo
